Effectuation: Pilot in the Plane Principle

If you’re serious about entrepreneurship – about being your own boss, ruling your own house, controlling your destiny, creating the future you want – then learning to control those aspects of your world that you can is key. Master of TACT is a prime example of this. We didn’t form the company with any specific goals in mind. In fact, the ideas we eventually developed into goals started as a wish list, a brainstorm of possibilities that could come from the efforts and interactions we had with clients.

Fun bit of trivia: Before Master of TACT, there was a brief idea about a company called Class ACT. We also considered Class ACCT because we offered analysis, commitment, cleanup, and turnaround and because we liked that ACCT can be shorthand for the word accounting. We kept working ideas about reasons clients approached us and had to add a T, for troubleshooting, to the beginning of ACT. Of course, then the “Class” didn’t make sense. Master of TACT was born because during a brainstorm session, one of our team members shared something “as a matter of fact” and was misheard as saying Master of TACT. The name stuck.

All that is to say that while you may not always know exactly where you’re going or what might come from your efforts and actions, always keep in mind that there are things you can manage and those the are the aspects of your business that you should monitor, evaluate and control to the best of your ability. Just as you might take comfort in knowing that Master of TACT helps entrepreneurs understand and apply this principle because we live it every day, you may also consider yourself warned by this less promising tale:

In other posts, we’ve shared one example of an otherwise smart young person with really good ideas for profit, nonprofit and social endeavors. Sadly, he viewed his circumstances as being controlled by lack of startup and operating capital. In fact, when we were coaching him, his dialogue always revolved around lack and deficiency. Despite our best efforts, we were unable to shape his mindset into a healthier, abundant one in which he – not the money he didn’t have – was in control of his success now and in the future. Learn from this and begin telling yourself today that you are your pilot, that you drive your bus, that you control how abundantly you’re able to start and grow your business.

So are you piloting your own plane? Are you driving your own bus? If not, what steps will you take after reading this to reclaim control of the things you’re able to control? How will your life and business change when you recognize and act on the notion that you are in control of your personal, professional and business success? We’d love to hear your views on this principle and how you have applied it or will apply it starting right now. Comment below or send us a note via our Contact page.

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