Month: July 2022

Effectuation: Breaking the Mold

Effectual entrepreneurs know when to invoke the Effectuation Process (Cycle) and when to follow causal thinking commonly found in sound managerial practices.

Effectuation: Pilot in the Plane Principle

Effectual entrepreneurs own their thoughts, beliefs, actions and habits and in doing so, become masters of their destinies by controlling the controllable aspects of their lives and businesses.

Effectuation: Crazy-Quilt Principle

Effectual entrepreneurs recognize the power, value, and mutual benefits of creative collaborations and strategic partnerships when launching new ideas or companies.

Effectuation: Lemonade Principle

Effectual entrepreneurs leverage surprises and upsets by using the uncertainty of outcomes to imagine entirely new and different opportunities for their futures.

Effectuation: Affordable Loss Principle

Effectual entrepreneurs make early-stage business decisions based on what they're willing to sacrifice or lose, not on what they perceive to be the most attractive and profitable outcome.

Effectuation: Bird in Hand Principle

Effectual entrepreneurs take action based on who they are, what they know, and whom they know. They don't wait for the "perfect" moment or blend of resources. They simply start.

TACT culminates in Turnaround

Mastering TACT means using turnaround efforts as a last resort and, when implementing a turnaround plan, ensuring communication and minimizing negative impacts.

TACT thrives during Cleanup

Mastering TACT truly springs to life during the cleanup phase, during which we use what we know and what we've learned about the business and owner to implement improvements.

TACT requires expert Analysis

Mastering TACT requires that deep and thorough analysis of issues uncovered in Troubleshooting occurs and that entrepreneurs are aware of how and why they feel challenged.

TACT starts with Troubleshooting

Mastering TACT starts with troubleshooting a business owner's expressed needs, challenges, and problems (that we'll convert to opportunities) as a means of understanding the issues at hand.